This is a pretty easy product to apply and the results are comparable to products 2X or 3X its price. my application includes this thing going on chips like the monstrous Threadripper to the HeatSink cases like the HDPlex H5 with the modestly powered 5600G.

Positives - applies well, spreads easily, non conductive, does its job, price per gram, No BS marketing. Another major positive for me - the syringe has a cap which saves the paste from external elements during storage.
Cons - might not be the best if you do heavy overclocking (although I haven't tested this theory, I only say this because of the heat transfer numbers I see)

Summary - a no-nonsense decently priced thermal paste that will stand up to any other heavily advertised paste out there for most applications. A step from this, would need one to go big on price and give up non-conductivity and the liquid metal based ones.